Privacy Policy

GFO Stone International, LLC (“GFO Stone,” “GFO,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the information we collect through our website, communications, sales activities, and other business interactions.

This Privacy Policy explains what information we may collect, how we use and disclose it, how we protect it, and the choices available to you.

GFO Stone is a supplier of quartz, granite, marble, quartzite, porcelain, and other stone and surface materials. We primarily work with fabricators, contractors, builders, developers, designers, architects, and other trade professionals. Our website also allows individuals to create an account, request samples, and apply for employment opportunities with us.

By using our website or providing information to GFO Stone, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with GFO Stone, we may collect the following categories of information.

Information You Provide

You may voluntarily provide information when you:

• Contact our sales team or submit a general inquiry
• Request pricing, product information, or availability
• Request samples, including shipping details for delivery
• Schedule a showroom visit
• Apply to become a GFO Pro Partner
• Create a customer, sales representative, or administrator account
• Save products or projects to your account, including favorites and project boards
• Subscribe to our newsletter
• Apply for employment with us, including submitting a résumé
• Chat with our website’s AI assistant
• Otherwise communicate with GFO Stone in person, by phone, or electronically

This information may include:

• Name
• Business name and job title
• Email address and phone number
• Business or shipping address
• Project details, such as project type, quantity, delivery location, and estimated date
• Products and materials you are interested in
• Résumé and LinkedIn profile URL for job applicants
• Account credentials, including email and password, stored in encrypted or hashed form
• Communication history and the content of your messages, inquiries, or chat conversations

Information Collected Automatically

When you visit our website, certain limited information may be collected automatically, including:

• Page paths and referring pages, collected only if you accept analytics cookies and stored without your IP address or any account or user identifier
• Aggregate, cookieless traffic and performance metrics through our hosting provider’s built-in analytics
• Standard technical information logged by our hosting infrastructure for purposes such as security and reliability

We do not use third-party advertising or analytics cookies, such as Google Analytics, Meta Pixel, or similar tools. We do not currently use automatically collected information for targeted advertising.

2. How We Use Information

GFO Stone may use information we collect for legitimate business and operational purposes, including to:

• Respond to inquiries and provide product information
• Provide pricing, availability, and quotations
• Process and fulfill sample orders, including arranging shipping
• Review and respond to GFO Pro Partner applications
• Route inquiries to the appropriate sales representative
• Operate your account, saved favorites, and project boards
• Respond through our AI chat assistant
• Review employment applications
• Send newsletters and other business communications you have opted into
• Improve our website and services
• Maintain business and accounting records
• Prevent fraud, misuse, and unauthorized activity
• Protect the security of our website, systems, employees, and business
• Comply with legal and regulatory obligations
• Enforce agreements and protect our legal rights

We seek to collect and retain only the information reasonably necessary for these purposes.

3. Our AI Chat Assistant

Our website includes an AI-powered chat assistant to help answer product and company questions. Messages you type into the chat are processed by a third-party AI service provider, currently OpenAI, accessed through our hosting provider’s AI gateway, in order to generate a response.

The assistant may look up information from our own product, location, and FAQ data to answer your questions.

Please do not share sensitive personal information, such as payment details, government identification numbers, or health information, through the chat.

Chat conversations are not used to train third-party AI models on our behalf.

4. Business and B2B Information

Because GFO Stone primarily operates as a B2B supplier, much of the information we collect relates to business relationships, including fabricators, contractors, builders, developers, designers, architects, purchasing departments, project contacts, and GFO Pro Partner applicants.

This information may be used to manage customer relationships, provide pricing, communicate about products, process transactions, and support commercial activities.

5. How We Share Information

GFO Stone does not sell your personal information, and we do not share it with third parties for their own marketing purposes.

We may share information with service providers as reasonably necessary to operate our business and fulfill your requests, including:

• Shipping providers, such as FedEx: To generate shipping labels and deliver samples, we may share the recipient’s name and shipping address.
• Email delivery, such as Microsoft 365: Used to send order confirmations and respond to inquiries.
• Website hosting, storage, and analytics, such as Vercel: Hosts our website, stores uploaded files such as résumés, and provides cookieless traffic analytics.
• AI chat provider, such as OpenAI through our hosting provider’s AI gateway: Processes chat messages as described in Section 3.
• Bot-protection service, such as Cloudflare Turnstile: Verifies that form submissions are from a real visitor. This exchange is designed to use a verification token rather than personal information.
• Payment processing: Sample-order payments are completed through an external, hosted payment page. GFO Stone does not receive or store your full card number.
• Professional advisors: Accountants, legal counsel, insurance providers, and other professional advisors as needed.
• Government authorities or law enforcement: When legally required or otherwise permitted by applicable law.

These parties may receive information only as reasonably necessary to perform services or fulfill legitimate business, legal, or operational purposes.

We do not use HubSpot, Mailchimp, Klaviyo, Salesforce, or any other external CRM or marketing platform. Information you submit is stored in our own systems, subject to the service providers described above.

6. Legal Disclosures

GFO Stone may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law
• Respond to a subpoena, court order, or other legal process
• Respond to a government or regulatory request
• Protect our rights or property
• Enforce our agreements
• Investigate fraud or unauthorized activity
• Protect the safety of our employees, customers, visitors, or others
• Establish, exercise, or defend legal claims
• Protect the security and integrity of our systems

7. Cookies and Similar Technologies

Our website uses a limited number of cookies and browser-storage technologies:

• Session cookie: Helps keep you signed in when you have an account.
• Local storage: Stored on your device and not sent to us. It may remember device-only preferences such as light/dark theme, dismissed notices, and items in the product Compare tool.
• Analytics cookie: Set only if you accept it through our cookie banner. It enables anonymous, aggregate page-view tracking without an IP address or account identifier attached.

We do not use third-party advertising or cross-site tracking cookies.

You can accept or decline the optional analytics cookie when you first visit our website and change your choice at any time using the “Your Privacy Choices” link in our website footer.

Disabling cookies may affect certain website functionality, such as staying signed in.

8. Third-Party Services and Embeds

Our website uses a limited number of third-party services, including:

• Cloudflare Turnstile: Bot protection on our forms.
• Google Maps: An embedded map and directions link on our locations page. We do not access Google account data through this feature.
• WhatsApp: An optional “Share via WhatsApp” link that opens your own WhatsApp application. We do not operate a WhatsApp Business chat on our website.
• OpenAI, through our hosting provider’s AI gateway: Powers our AI chat assistant as described in Section 3.

We do not use Google Analytics, Google Tag Manager, Google Ads, Meta or Facebook Pixel, Microsoft Clarity, HubSpot, Mailchimp, Klaviyo, or Google reCAPTCHA.

Third-party services operate under their own privacy policies, and GFO Stone does not control their privacy practices.

9. Marketing Communications

If you subscribe to our newsletter or otherwise provide your contact information, we may use it to send business-related communications, including product announcements, inventory updates, company news, and pricing or availability information.

You may unsubscribe from promotional emails at any time by contacting us at privacy@gfostone.com.

Even if you opt out of marketing communications, we may continue sending transactional, operational, legal, or account-related communications when necessary.

10. Data Retention

GFO Stone retains information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Maintain business records
• Provide products and services
• Manage customer relationships
• Comply with accounting, tax, legal, and regulatory requirements
• Resolve disputes
• Enforce agreements
• Prevent fraud and abuse

Retention periods may vary depending on the nature of the information and the reason it was collected.

When information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it.

11. Information Security

GFO Stone uses reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, disclosure, alteration, misuse, or destruction.

These measures may include:

• Encrypted or hashed password storage
• Bot protection on forms
• Access controls limiting which staff can view customer, order, and applicant information
• Security and access controls within our website and business systems

However, no method of transmitting or storing information over the Internet can be guaranteed to be completely secure. We cannot guarantee the absolute security of information transmitted to or stored by us.

12. Payment Information

Sample-order payments are completed through an external, hosted payment page operated by our payment provider.

GFO Stone does not receive, process, or store your full payment card number.

Our payment provider maintains payment information in accordance with its own privacy policy and security practices.

13. Third-Party Websites

Our website may contain links to third-party websites, including manufacturers, suppliers, industry resources, and social media platforms.

GFO Stone is not responsible for the privacy practices, content, security, or policies of third-party websites.

We encourage you to review the privacy policy of any third-party website you visit.

14. Children’s Privacy

GFO Stone’s website and services are intended primarily for businesses and trade professionals and are not directed toward children.

We do not knowingly solicit or intentionally collect personal information from children under 13 through our website.

If you believe a child has provided personal information to us, please contact us using the information provided below.

15. Your Privacy Rights

Depending on where you live and applicable law, you may have certain rights regarding your personal information, including the right to:

• Know what personal information we collect
• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of personal information
• Opt out of certain marketing communications
• Exercise applicable privacy rights without unlawful discrimination

Not every right applies in every circumstance, and certain legal exceptions may apply.

16. California Privacy Rights

If you are a California resident and the California Consumer Privacy Act (CCPA) applies to GFO Stone’s processing of your information, you may have additional rights to know, correct, delete, and opt out of certain sales or sharing of personal information, as well as the right to non-discrimination for exercising applicable privacy rights.

You may submit a California privacy request using the following contact information:

Email: info@gfostone.com

Phone: 973-601-4436

Mail: GFO Stone International, LLC

112 Monroe Street Garfield, NJ 07026

We may need to verify your identity before completing certain requests.

Where permitted by law, GFO Stone may decline a request or limit the response when an applicable legal exception applies.

17. Business-to-Business Privacy

Because GFO Stone primarily provides products and services to businesses, certain information we collect relates to individuals acting in a professional or commercial capacity.

Depending on applicable law, business contact information may be treated differently from information collected from individual consumers.

Nothing in this section limits rights that cannot legally be limited.

18. Do Not Sell or Share My Personal Information

GFO Stone does not sell personal information for monetary consideration in the ordinary course of its business.

We also do not currently use advertising or tracking technologies that would constitute a “sale” or “sharing” of personal information under applicable law.

If GFO Stone becomes subject to a requirement to honor a legally recognized opt-out preference signal, such as Global Privacy Control, we will process such signals as required by applicable law.

19. Changes to This Privacy Policy

GFO Stone may update this Privacy Policy from time to time to reflect changes in our business practices, technology, services, or applicable laws.

When we make changes, we will update the Last Updated date at the top of this Privacy Policy.

20. Contact Us

If you have questions about this Privacy Policy or GFO Stone’s privacy practices, please contact us:

GFO Stone International, LLC

112 Monroe Street Garfield, NJ 07026

Email: info@gfostone.com

Phone: 973-601-4436

Text Messages (SMS and WhatsApp)

Our forms offer two separate, optional text-message choices, and a GFO Stone representative may also ask for each one separately:

• Texts about your request — updates on your quotes, samples, orders and appointments, and replies from your sales representative.
• Marketing texts — offers, discounts, new arrivals and showroom events, up to 4 messages a month.

We only send the kind of texts you agreed to, to the number you gave. You can agree to one without the other. Message frequency varies. Message and data rates may apply. Agreeing to texts is never a condition of buying from us.

Reply STOP at any time to stop receiving texts, or HELP for help. You can also contact us using the details below.

We do not share or sell mobile numbers or text-messaging consent with third parties or affiliates for their marketing purposes. Numbers are used only to send you GFO Stone's own messages, through our messaging provider.

Website Chat Assistant

The GFO Assistant on our website is an automated assistant powered by artificial intelligence. It answers from the information on this website and may occasionally make mistakes, so please confirm important details, such as availability, with our team.

To improve its answers and our service, we keep a record of chat conversations: the messages exchanged and the page of our website the chat took place on. We don't record your IP address with the conversation. Please don't share sensitive personal information in the chat. Conversations are reviewed only by authorized GFO Stone staff, are not used for marketing, and are deleted after 180 days. Your messages are processed by our AI service provider to generate the assistant's replies. To ask us to delete a conversation sooner, contact us using the details below.

Contact Us

Questions about this policy or your information can be sent to ···.